If you’re here, I’m guessing that Instagram is one of your favorite social media platforms to use just like me. Are you trying to make your feed look nicer, take your Instagram to the next level, or grow a following? Today, I wanted to share 3 strategies I use to run my Instagram. At the end of this post I share a freebie available for download covering my “Favorite Apps for Instagram” so read the entire way through!
1) Photos that represent you or your business.
Let’s start with some strategy. The photos you’re posting on Instagram should be the business or personal brand you want to create – what you want to be known for. For example, a few things I want to be known for is my wedding photography, portrait photography, my personality, helping other creative entrepreneurs, and travel. With this in mind, I strategically make sure that my first 9 photos are rotating through images of my work, pictures of myself with a personal caption, an educational tip, and travel photos. If I’m trying to launch something new or focus on something specifically, I might incorporate more from one category and less from another. You have to put out what you want to be known for, my friends!
2) Planning in advance
My biggest obstacle when it comes to Instagram is consistency, but consistency is key! When you get into the thick of the day, it can sometimes be too stressful to pull the perfect photo and write a good caption. Sometimes just this can take an hour out of your day! If you plan your content in advance and schedule it out to make sure it looks good – you can just post on the go with a post that was scheduled out by you a week or even a month in advance! Click HERE to download a free guide to my favorite apps for planning and scheduling content in advance!
3) Folder of content
Alright, so you have the strategy and scheduling apps I mentioned HERE. But, what can sometimes take the longest is sorting through and finding all your best images you want to share. What I’ve been trying to do lately is compiling my favorite images from my sessions into a Favorites folder online, and pulling images from there. My folder is separated by some of the categories mentioned in my first point. This makes it a lot easier for me to pull my favorite content when I’m planning! If you’re not a photographer and have all your content on your phone, make an album and whenever you go on a trip or create new content, add your favorite images you want to share there! There have been tons of times I’ve gone on a trip and wanted to share SO many images, but try and space it out throughout the year. A lot of the times, I’ll never end up posting more content because I forget or it takes too long for me to access! Having everything in one organized folder will help you remember.
MY MUST-HAVE INSTAGRAM APPS
I wanted to share my favorite apps for Instagram HERE! These apps help me with the above methods and strategies. I couldn’t run my Instagram as smoothly without them!
If you prefer video over text – here’s this blog post in a video format!